RuPaul’s Drag Race sells itself, and has been praised, as a subversive television series. RuPaul, eponymous creator of the drag contest gameshow, has stated ‘true drag will never be mainstream. Because true drag has to do with seeing that this world is an illusion’. British judge Graham Norton recently claimed ‘there’s something dangerous about drag still’. Echoing this, a contestant queen from the syndicated British Drag Race enthused that ‘Drag was always a protest, a political statement’. Drag Race, participants and producers alike insist, is inherently subversive because drag necessarily challenges the gender norms of ‘straight’ society.
Drag Race has also become a mass media phenomenon. A niche show in 2009, its 13th series premiered this year to 1.3 million viewers. Interviewed, like any self-respecting A-list celebrity, by the Muppets and toting both a Simpsons cameo and a star on the Hollywood walk of fame, RuPaul is arguably the most famous drag queen in the world. This begs the question, can drag retain a subversive edge in mainstream media?
To consider this, it is instructive to look at one of drag’s first brushes with mass media in Britain. It was during the interwar period that drag first appeared onscreen, chiefly through cinema newsreels. Newsreels – short non-fiction topical films summarising the week’s current events – were included in almost every cinema programme until the 1960s. To leaven the news, they frequently featured variety entertainment; offshoot newsreels such as Pathetone were evencomprised entirely of filmed music hall acts.
A well-established form of music hall repertory from the nineteenth century, drag soon found its way into the newsreel. Bert Errol amazed cinemagoers by changing into high drag before their eyes in 1922. West-End comedian Douglas Byng appeared in rudimentary drag singing innuendo-laden falsetto across the 1930s. A 1937 item covered a police pantomime, with multiple shots of officers putting on makeup and dresses. In 1939, six sailors dressed as fairies sang and pranced before King-Emperor George VI during a naval inspection.
This seems remarkable at a time when populist paper John Bull ran editorials attacking London’s queer men for transvestism, castigating them as the ‘painted boy menace’. From the mid-1920s, men wearing women’s clothes and makeup became tantamount to being queer. In the 1930s, it is estimated 40 percent of Britons went to the cinema once and 25 percent twice or more a week. To make drag palatable for the mainstream, newsreels had to ensure conventional manliness remained unchallenged and any association with queerness was muted.
As such, newsreels usually placed drag in establishment settings. Byng was a fixture of London’s fashionable set, always filmed in high-end venues like the Paradise Club, laughing with elites more so than at them. Likewise, Errol’s wife helped him change into drag, making sure audiences knew he was a red-blooded heterosexual, wig and high heels notwithstanding. The police officers and sailors returned to their uniforms, drag but a brief interlude (the naval fairies lasted but twenty seconds onscreen) from their ‘manly’ public service. Ensconced in marriage, elite society, and ‘masculine’ professions, queens could not truly send up the establishment when they were often performing from the heart of it.
Moreover, newsreels always framed drag as comedy. Ian Green has argued comedy allows latitude for contentious topics. Yet, because comedy resolves in laughter, it curtails earnest critique. David Sutton likewise concludes comedy as a genre is ‘the appropriate site for the inappropriate, the proper place for indecorum’. Comedy is establishment-condoned critique, safely dissipated in laughter. All the above acts, awash with puns and gags, aimed to make cinemagoers laugh, not challenge their gendered assumptions. Far from a challenge to the status quo, then, interwar drag acts could only enter mainstream media as safe entertainment bereft of queer connotations.
This is not to say drag culture could not be subversive. For queer men to wear women’s clothes and attend drag balls was certainly a brave and subversive act in the interwar period, one that provoked the British establishment. The interwar life of Quentin Crisp is representative of the defiant subversion that came from wearing cosmetics.
Yet, as Jacob Bloomfield has shown, drag onstage was not inherently controversial and remained a staple of popular theatre. Similarly, filmed drag acts obviated controversy in order to appeal to the broadest possible audience. In fact, looking at newsreel drag items reveals a legacy of conservatism for drag acts in the mainstream.
The producers of Drag Race would like to make their show the heir to the counterculture of drag balls and gay bars. Yet, in many respects, itis the mainstream heir to newsreel variety acts. Like newsreels, Drag Race is foremost comic entertainment, more inclined to jokes than politics. What little gender discussion there is occurs in the fleeting moments between farcical gameshow skits. The only challenges presented are to the competing queens’ dignities.
Like Pathe’s producers, RuPaul has espoused a profoundly conservative view of ‘true’ drag. Through transphobic comments, he has stressed drag as the exclusive province of gay men. Thus, much as newsreels removed any ‘controversial’ association with queerness, so Drag Race has placed strict limits on what drag represents and who can perform it.
A look at the history of drag in newsreels reveals that to project drag through mass media is not inherently subversive. Whether in Pathé or on BBC3, being produced as mainstream entertainment severely curtails any potential for real subversion of societal norms such as gender. Former drag performer Paul O’Grady, carping in 2017 about Drag Race, contended that his drag persona Lilly Savage ‘belonged in a pub, especially a gay bar, where you could rant and rave’. Considering drag’s relationship with popular media, perhaps it is only in niche subcultures that subversion can truly flourish.
Conner Scott is a PhD student in the Department of History at the University of Sheffield. His research seeks to explore the role of British newsreels in everyday life, and how they (re)presented the cinemagoing public to itself on a weekly basis between c.1919-c.1939.
Cover image: Manchester Pride Parade 2019. A group of five drag queens representing BBC’s ‘RuPaul’s Drag Race UK’ on pink stage, Manchester, 24 August 2019. Used courtesy of Goncalo Telo for non-commercial, educational purposes. https://www.shutterstock.com/image-photo/manchester-uk-august-24-2019-pride-1489347011
 Matt Houlbrook, ‘“The man with the powder puff” in Interwar London’, The Historical Journal 50.1 (2007), pp. 147-49.
 I use the term queer as it was the most common self-identity of interwar men who had sexual and emotional relationships with other men and avoids the anachronism of gay. See Matt Houlbrook, Queer London: Perils and Pleasures in the Sexual Metropolis, 1918-1957 (London, 2005), p. xiii.
 Annette Kuhn, An Everyday Magic: Cinema and Cultural Memory (London, 2002), p. 2.
 Ian Green, ‘Ealing: In the Comedy Frame’ in James Curran and Vincent Porter (eds), British Cinema History (London, 1983), p. 296.
 David Sutton, A Chorus of Raspberries: British Film Comedy 1929-1939 (Exeter, 2000), p. 60.
 See Matt Houlbrook, ‘Lady Austin’s Camp Boys: Constituting the Queer Subject in 1930s London’, Gender and History 14.1 (2002), pp. 31-61; Houlbrook, Queer London.
 See Jacob Bloomfield, ‘Splinters: Cross-Dressing Ex-Servicemen on the Interwar Stage’, Twentieth Century British History 30.1 (2019), pp. 1-28.